• 2023-02-15

    How is space travel marketed and who is the target audience?

    The revenue generated by orbital and suborbital space travel is expected to soar to 214 billion dollars by 2030. The increased access to space travel has created a space market.

    Space tourism, a niche part of the flight industry, has radically transformed the private sector. The first all-civilian space flight by SpaceX in 2021 and the contributions from entrepreneurs and private entities such as Jeff Bezos (Blue Origin), Elon Musk (SpaceX) and Richard Branson (Virgin Galactic) have been met with a lot of public interest.

  • 2023-02-09

    The portrayal of ethnicity makes a difference in the marketing of restaurants

    A foreign background is often described as a liability in entrepreneurship. Research at Karlstad University shows how the combination of three digital strategies turn ethnicity into a marketing asset.

    Lena Grip, docent in Human Geography at Karlstad University, has worked with Quang Evansluong at the Umeå School of Business, Economics and Statistics and Eva Karayianni at the University of Central Lancashire to study how Vietnamese restaurants use ethnicity in their digital communication.

  • 2023-02-07

    Travel by bus on Hotspot day if possible

    On Wednesday 15 February it is time for the job fair Hotspot. Throughout the day, a number of parking spaces north of the University Library will be reserved for the exhibitors of the fair.

    Special parking permits will be used on the day to ensure that only exhibitors park their cars there. Cars without a Hotspot parking permit will be fined. 

  • 2023-01-24

    Researchers and Members of Parliament Paid a Visit to KAU

    On Monday, representatives from Rifo — an association for researchers and members of parliament — visited Karlstad University.
    – We have seen both the wider picture as well as the cutting edge expertise, and we have learned more about the challenges in acquiring research funding, says Gunilla Svantorp.

    She is a member of parliament from Värmland, representing Socialdemokraterna. She is also the head of Rifo, a forum for knowledge exchange, dialogue and networking between primarily researchers and members of parliament.

  • 2023-01-24

    Challenging the century-old ethical rules of journalism

    The ethical rules of journalism was first put in writing in the US in the 1920s. A hundred years on, we are looking at a completely different audience. Researchers at Karlstad University have written an article that challenges old ingrained rules.

    With their article “Recoding journalism: Establishing normative dimensions for a twenty-first century news media”, researchers Michael Karlsson and Henrik Örnebring, both professors of Media and Communications, together with Raul Ferrer, Senior Lecturer in Media and Communications, want to create a discussion on the ethical rules of journalism.

  • 2023-01-24

    Research for sustainable, environmentally friendly papermaking

    Papermaking often requires additives to achieve desired properties, such as the strength of the paper. New research shows that this can be solved in an, as of yet, untested way.

    - Normally, you add Cationic starch to the pulp in order to increase the strength of the paper, says Mozhgan Hashemzehi, PhD student in Chemical Engineering. Usually, the starch is derived from  potatoes, corn and wheat, but in our studies we have added chemically modified pulp in order to avoid using sources that can be used for food production instead.

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